Topics

THE BRANDING HIGHWAY: Accelerate & Differentiate Your Marketing (Without Spending a Fortune on Advertising!)

After more than 400 presentations throughout North America, Europe and the UK, THE BRANDING HIGHWAY is still our most requested topic; a signature program that emphasizes leadership, vision and how to generate more “inbound” business from your marketing efforts in 2020 and beyond. In other words, how does any business create a brand that magnetically makes prospects and customers come to you? Knowing how much the marketing space is rapidly changing month-to-month, you can have confidence this topic will always be relevant as we continue to update these timeless principles with new stories and content. Here is a quick video overview.

THE KNOWING-DOING G.A.P. : A Bridge Between Talk & Action!

Based on a 2006 global experiment involving 32,000 subjects, you will discover why THE KNOWING-DOING G.A.P. exists and how to close it with new mind-to-muscle patterns that inspire growth, initiative and renewed purpose for one’s cause, company or personal mission. No more excuses. No more inertia or irrational fears. This easily customizable program has been lauded by conference organizers as “the picture-perfect message at the perfect time.” As an event opener, it sets the stage for active participation and personal accountability for the entire conference. As a closer, it serves as the “big bang showstopper” that unifies overarching themes and activates attendees for the post-event “real” world.

THE REINVENTION CODE: Timeless Secrets of Disruptive Innovation

THE REINVENTION CODE: Timeless Secrets of Disruptive Innovation   

Over the last 18 months we’ve also launched another program entitled THE REINVENTION CODE. With high scores from groups in Denver, Sacramento, New Orleans as well as many appearances at industry association conferences, the focal point of this session leans sharply towards strategic thinking and disruptive innovation. In other words, how to pivot before you have to.  Here is another video overview that also includes veteran Vistage chair Lonnie Martin who invited us to three sessions with his groups:

Gair Maxwell

Influencer | Story-teller | Brand Builder

From the day he was fired from a two-decade broadcasting career with the news plastered on the front page of the hometown paper, Gair Maxwell’s story has epitomized personal and professional re-invention. Beginning in the late 90’s, he rose from the ashes of the unemployment line to become an internationally-recognized author, speaker and entrepreneur. His story is one of going from flat broke to flat out successful; earning national awards from high-level CEO groups and invitations to speak all over North America and Europe, sharing conference stages with business superstars such as Richard Branson and Gene Simmons.

Described as a shock stick of energy, Gair has inspired thousands of individuals to dream bigger, build their brand, and turn wishful thinking into concrete results. His unconventional theories have helped some companies grow 15-20x their former size while creating a “Category of One”.

Background

The son of a former pro-golfer, today Gair struggles to break 90, grooves on '80s classic rock and has been a lifelong fan of the Pittsburgh Steelers since the 1970s. He is a celebrated member of the Canadian Association of Professional Speakers and a former broadcaster who racked up more than 10,000 interviews and 30,000 on-air appearances in his two-decade long radio and television career. His other activities include:

Author of "Nuts, Bolts, and a Few Loose Screws” (2010).
A serial fitness buff, Gair completed his first marathon in 2005 with less than a week of preparation.
Publisher of The Reinvention Chronicles to a growing, on-line global audience inspiring readers and viewers to re-create and re-imaginate their business, brand or career.
TEC Canada “Speaker of the Year” (2012)
Vistage International Speaker (World’s Largest CEO Peer Advisory Organization)
TEDx Speaker (Moncton, 2014)
Has spoken professionally in every major Canadian city, in more than half of America’s 50 states as well as international conferences in Italy, the U.K., Mexico, Maui and several islands in the Caribbean.

Topics

THE BRANDING HIGHWAY: Accelerate & Differentiate Your Marketing (Without Spending a Fortune on Advertising!)

After more than 400 presentations throughout North America, Europe and the UK, THE BRANDING HIGHWAY is still our most requested topic; a signature program that emphasizes leadership, vision and how to generate more “inbound” business from your marketing efforts in 2020 and beyond. In other words, how does any business create a brand that magnetically makes prospects and customers come to you? Knowing how much the marketing space is rapidly changing month-to-month, you can have confidence this topic will always be relevant as we continue to update these timeless principles with new stories and content. Here is a quick video overview.

THE KNOWING-DOING G.A.P. : A Bridge Between Talk & Action!

Based on a 2006 global experiment involving 32,000 subjects, you will discover why THE KNOWING-DOING G.A.P. exists and how to close it with new mind-to-muscle patterns that inspire growth, initiative and renewed purpose for one’s cause, company or personal mission. No more excuses. No more inertia or irrational fears. This easily customizable program has been lauded by conference organizers as “the picture-perfect message at the perfect time.” As an event opener, it sets the stage for active participation and personal accountability for the entire conference. As a closer, it serves as the “big bang showstopper” that unifies overarching themes and activates attendees for the post-event “real” world.

THE REINVENTION CODE: Timeless Secrets of Disruptive Innovation

THE REINVENTION CODE: Timeless Secrets of Disruptive Innovation   

Over the last 18 months we’ve also launched another program entitled THE REINVENTION CODE. With high scores from groups in Denver, Sacramento, New Orleans as well as many appearances at industry association conferences, the focal point of this session leans sharply towards strategic thinking and disruptive innovation. In other words, how to pivot before you have to.  Here is another video overview that also includes veteran Vistage chair Lonnie Martin who invited us to three sessions with his groups:

Video

Testimonial

If you’re looking for training – this isn’t it. If you’re looking for learning – you have to experience Gair. Re-Invention is the perfect description of this experience. Gair’s ability to integrate well established principles, and deliver them in a way that resonates with his audience is his true gift.

— Stewart Pollard, IRVING GROUP

Testimonial

Thanks for delivering a top notch session. I think you helped several people see the value of joining the CAPS community which is awesome. Keep up your excellent quest for reinvention and relevancy!

— Greg Schinkel, President, Unique Training & Development Inc.