Susan Bradley profile

Topics

Power Cocooning: The secret to turning life changing events into the launching pad to the next great chapter of life.

We all do it; life throws us a curve ball, everything changes, and we must pick up the pieces and rebuild. We are made to manage change. Power Cocooning turns our primary instinct to survive change into a personal art form.  Butterflies get to transform in the privacy of their chrysalis, their cocoon. We humans must do our transformations in full view of the world. Life does not stop after our lives are turned inside out by a major life changing event. It can feel messy, take a long time, be confusing, and be scary. Furthermore, decisions can be made in haste, relationships can get strained, and potential can go unrealized.

Our culture encourages us to deal with change as quickly and quietly as possible, frequently missing the full potential contained within the experience of transitioning between the way life used to be and the way life will be.

This session gives financial advisors a look inside the elements of Power Cocooning. It offers specific steps for creating a customized Power Cocoon to keep them safe and productive while they move through their stages of transformation.

Attendees will be able to offer clients a welcomed alternative to the “could-a, would-a, should-a” feeling that is all too common after settling the financial matters of a life event.

  • Stages of transitions
  • Common Traits of Transition
  • Three must-haves for good decisions while Power Cocooning

Long-life Planning for Positive Aging

We can help clients prepare for their best version of long-life and aging just as we do for so many other events in their lives. However, the topic of aging typically comes with a fair amount of discomfort, and denial, unlike the eagerly anticipated events such as buying the beach house or retirement. Most clients prefer to wait for a trigger event before they begin any real planning. There are real challenges in the aging landscape with personal life transition events tending to increase and overlap in later life. We want to see our clients enjoy all the stages of aging, and rather than relying on luck, planners need to have a process in order to best position themselves to help their clients. In this session, Susan Bradley will cover tools for productive, meaningful conversations with clients about aging, before, during, and after the triggering events.

Learning Objectives:

  • Integrate a long-life planning component into their annual meeting agendas even before clients begin to face real-life, age-related issues.
  • Discover a communication tool allowing clients to have comfortable and productive meetings with their professional advisers and family members, especially when tough decisions need to be made.
  • Create a long-life planning toolkit they can begin to immediately use with clients.

Beyond Fiduciary

Yes, be my fiduciary, but what I really want is for you to help me thrive while life happens.

 The fiduciary cat is out of the bag. Clients are raising the bar; fiduciary standards are now just the baseline. Consumers of financial services want both technical expertise and personally relevant, meaningful engagement with their financial advice-givers. Firms may institutionalize fiduciary standards, but what clients want is a personal experience with a real, live human being who sees and hears them, gets what is important to them, and is willing to guide them through the highs and lows of life. They want  the kind of relationship they see in TV ads.

The beyond-fiduciary advisor knows who else and what else – besides investment returns – matters to their clients. The experience of trust and confidence comes from the ability to:

  • Have important, and sometimes difficult conversations;
  • Listen deeply;
  • Help clients co-create their financial plan;
  • Understand their options; and
  • Make one great decision at a time.

This presentation will cover the why and how of making a strong personal connection with each client.   All attendees, regardless of their business model or the net worth of their clients, will learn how to:

  • Have more comfortable and productive meetings, co-designed by the client.
  • Help clients sort and organize for good decisions when they get overwhelmed.
  • Anticipate and manage expectations that impact relationships and well-being.
  • Ask the tough questions and listen to the answers.

Fiscally Unequal: How to manage repartnering challenges when your female client is the wealthier partner

Relationship strains increase when one partner has more than the other, especially if the wealthier one is a woman. Money is a challenge point within many relationships. However, the challenges dramatically increase when a female client is repartnering after divorce or widowhood. The data suggests you will have more single-women clients as your clients age:

  • 80% of men die married, while 80% of women die single
  • 70% of all married baby boomers will experience widowhood
  • 109% increase in “greying divorce”, adults 50 and older, over the last 25 years
  • 70% of widows and divorced women fire their financial advisor after their spouse dies

If your client is financially stronger than their potential partner, you have an increased likelihood of losing a valuable client after repartnering, which is not good for your client or your business.

This session covers how to have productive and safe conversations with women clients prior to, at the early stage, and after repartnering. Included, are specific protocols for:

  • Normalizing the money conversations within relationships
  • Exploring and managing expectations
  • Providing a safe process to make new agreements

 

Susan Bradley, CFP®, CeFT®

Financial Transitions Expert | Author

A game-changer in the field of financial planning, Susan Bradley has been training financial advisors in the unique processes and tools for managing the human dynamics of financial change for nearly two decades.  Since the authoring of Sudden Money – Managing a Financial Windfall in 2000, she has become the leading champion of helping those inexperienced in managing large sums of money. Also in 2000, Susan founded the Sudden Money® Institute (SMI), a think tank that created the Certified Financial Transitionist® designation (and the Financial Transitionist® Institute, which now delivers the CeFT® training).

Background

Susan, a former member of the Financial Planning Association (FPA) National Board of Directors, currently sits on the National Football League’s Players Association’s Financial Education Advisory Board, and she serves as the Dean of Transitions for the Council of Deans of the Purposeful Planning Institute. She is seen and heard frequently in the national media, including NBC’s Nightly News, CNN, NPR, The Wall Street Journal, and The New York Times. Susan’s TEDx Wilmington Women talk is called, “Change launches you into the next great chapter of your life, whether you like it or not.”

 

Topics

Power Cocooning: The secret to turning life changing events into the launching pad to the next great chapter of life.

We all do it; life throws us a curve ball, everything changes, and we must pick up the pieces and rebuild. We are made to manage change. Power Cocooning turns our primary instinct to survive change into a personal art form.  Butterflies get to transform in the privacy of their chrysalis, their cocoon. We humans must do our transformations in full view of the world. Life does not stop after our lives are turned inside out by a major life changing event. It can feel messy, take a long time, be confusing, and be scary. Furthermore, decisions can be made in haste, relationships can get strained, and potential can go unrealized.

Our culture encourages us to deal with change as quickly and quietly as possible, frequently missing the full potential contained within the experience of transitioning between the way life used to be and the way life will be.

This session gives financial advisors a look inside the elements of Power Cocooning. It offers specific steps for creating a customized Power Cocoon to keep them safe and productive while they move through their stages of transformation.

Attendees will be able to offer clients a welcomed alternative to the “could-a, would-a, should-a” feeling that is all too common after settling the financial matters of a life event.

  • Stages of transitions
  • Common Traits of Transition
  • Three must-haves for good decisions while Power Cocooning

Long-life Planning for Positive Aging

We can help clients prepare for their best version of long-life and aging just as we do for so many other events in their lives. However, the topic of aging typically comes with a fair amount of discomfort, and denial, unlike the eagerly anticipated events such as buying the beach house or retirement. Most clients prefer to wait for a trigger event before they begin any real planning. There are real challenges in the aging landscape with personal life transition events tending to increase and overlap in later life. We want to see our clients enjoy all the stages of aging, and rather than relying on luck, planners need to have a process in order to best position themselves to help their clients. In this session, Susan Bradley will cover tools for productive, meaningful conversations with clients about aging, before, during, and after the triggering events.

Learning Objectives:

  • Integrate a long-life planning component into their annual meeting agendas even before clients begin to face real-life, age-related issues.
  • Discover a communication tool allowing clients to have comfortable and productive meetings with their professional advisers and family members, especially when tough decisions need to be made.
  • Create a long-life planning toolkit they can begin to immediately use with clients.

Beyond Fiduciary

Yes, be my fiduciary, but what I really want is for you to help me thrive while life happens.

 The fiduciary cat is out of the bag. Clients are raising the bar; fiduciary standards are now just the baseline. Consumers of financial services want both technical expertise and personally relevant, meaningful engagement with their financial advice-givers. Firms may institutionalize fiduciary standards, but what clients want is a personal experience with a real, live human being who sees and hears them, gets what is important to them, and is willing to guide them through the highs and lows of life. They want  the kind of relationship they see in TV ads.

The beyond-fiduciary advisor knows who else and what else – besides investment returns – matters to their clients. The experience of trust and confidence comes from the ability to:

  • Have important, and sometimes difficult conversations;
  • Listen deeply;
  • Help clients co-create their financial plan;
  • Understand their options; and
  • Make one great decision at a time.

This presentation will cover the why and how of making a strong personal connection with each client.   All attendees, regardless of their business model or the net worth of their clients, will learn how to:

  • Have more comfortable and productive meetings, co-designed by the client.
  • Help clients sort and organize for good decisions when they get overwhelmed.
  • Anticipate and manage expectations that impact relationships and well-being.
  • Ask the tough questions and listen to the answers.

Fiscally Unequal: How to manage repartnering challenges when your female client is the wealthier partner

Relationship strains increase when one partner has more than the other, especially if the wealthier one is a woman. Money is a challenge point within many relationships. However, the challenges dramatically increase when a female client is repartnering after divorce or widowhood. The data suggests you will have more single-women clients as your clients age:

  • 80% of men die married, while 80% of women die single
  • 70% of all married baby boomers will experience widowhood
  • 109% increase in “greying divorce”, adults 50 and older, over the last 25 years
  • 70% of widows and divorced women fire their financial advisor after their spouse dies

If your client is financially stronger than their potential partner, you have an increased likelihood of losing a valuable client after repartnering, which is not good for your client or your business.

This session covers how to have productive and safe conversations with women clients prior to, at the early stage, and after repartnering. Included, are specific protocols for:

  • Normalizing the money conversations within relationships
  • Exploring and managing expectations
  • Providing a safe process to make new agreements

 

Video

Testimonial

Simply the best in our business. She has thought about and understood complicated issues that many of us don’t even know exist.

— George L. Taylor, CFP